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The Word of Mouth Phenomenon

What most inspires you to see a movie? Is it a review? A trailer? You read the book? A friend made recommended it? Perhaps you use a combination of these, but a trailer often skews the actual quality of the movie. The laughs you have in a comedy trailer might be the only laughs in […]

Throw-Back Thursday Q & A: Ten Ways Authors Can Promote A Book

Using the idea of throwback Thursday, I looked at some of my old website posts from years ago, and found numerous ones that were significant for novelists and writers today. One feature I had was a list of Questions that I’d received from writers and my Answers. Today I will offer the updated post on: Question: What can […]

Thnk outside The Box

Marketing In and Outside The Box

Most authors have learned the task of marketing and promoting their books whether they like it or not. Gone are the days of heavy duty promotion from traditonal publishers with all the new releases. Today traditional publishers are expecting authors to bear the brunt of promoting their own books. Publishers are letting go the publicity […]

The Self-Publishing Conundrum

After years of condemning self-publishing, the worm has turned (as the cliché goes) and opportunities for traditional authors to publish fiction outside their genre is now open, I have jumped on the Hybrid train. But I have learned that even with fifty-five published novels and four million books in print, selling Indie fiction is not […]

To Market, To Market

Marketing has broadened its scope from publisher marketing only to the expectation that the author will participate up to fifty percent in marketing the book. The author now participates in not only writing the novel but also in creating a title, cover design and some even write their own back cover blurbs. But even more […]

Naming Your Novel. . .And Other Trials

I’m one of those novelists who search for the perfect title, one that captures the mood, theme and core of the story. Once I make the decision, I weave the title into the story. Since I write mainly romance, let’s say I use the title Her Perfect Man. Somewhere near the end of the novel, […]