Tag Archives: Gail Gaymer Martin

What to Consider As You Purchase a Toaster or a Novel.

Whenever we shop, we study or research the product before we purchase. We look at the item we want to buy through newspaper and TV ads or literally head to stores. We want a product that is well made, meets our needs and has a good price. The same needs go for purchasing a book. […]

To Market, To Market

Marketing has broadened its scope from publisher marketing only to the expectation that the author will participate up to fifty percent in marketing the book. The author now participates in not only writing the novel but also in creating a title, cover design and some even write their own back cover blurbs. But even more […]